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Research papers

Report-back from working group III

As a whole the discussions in group three gave the following conclusions: 1. Independent from the methods, the organisation is the main problem of a multi-country survey; 2. Coordination must be done from one central point. Identical-sampling,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Jan D. Noordhoff
June 15, 1971
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Citation

Noordhoff, J. D. (1971a, June 15). Report-back from working group III. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iii-843


Research papers

Multi-country research

The purpose of this paper is to discuss briefly the organisation of the international research functions within the agency. International market researchers often discuss the problems of planning and executing individual multi-national surveys but, I...

Catalogue: Seminar 1971: Multi-Country Research
Author: Ian Jarvis
June 15, 1971
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Citation

Jarvis, I. (1971a, June 15). Multi-country research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/multi-country-research


Research papers

A continuing world-wide research programme

This paper is not intended to be a technical contribution, although we will comment on some techniques and methods that we use. Rather, our purpose today is to focus upon the development, implementation and administration of a global multi-country...

Catalogue: Seminar 1971: Multi-Country Research
Authors: Theodore Nowak, William J. Wilson
Company: The Coca-Cola Company
June 15, 1971
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Citation

Nowak and Wilson (1971a, June 15). A continuing world-wide research programme. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-continuing-world-wide-research-programme


Research papers

Planning a multi-country research

The logic of marketing which launched the decision makers to be conscious of the entire environment of their areas of operation., is now encouraging companies to surpass the boundaries of these areas and become international,- inter-sectorial, etc....

Catalogue: Seminar 1971: Multi-Country Research
Author: Mario Miraglia
June 15, 1971
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Citation

Miraglia, M. (1971a, June 15). Planning a multi-country research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/planning-a-multi-country-research


Research papers
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Citation

Holm, K. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iv-845


Research papers

Sampling problems on an European scale

My task is to give an introduction into a discussion about a very important subject which we all know very well since a long time in every country - namely the sampling procedure. What may be the particular aspect of sampling problems on a European...

Catalogue: Seminar 1971: Multi-Country Research
Author: Friedrich Wendt
June 15, 1971
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Citation

Wendt, F. (1971a, June 15). Sampling problems on an European scale. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sampling-problems-on-an-european-scale


Research papers

Marketing problems and business strategies in multi-country operations

Two sets of basic questions are typically faced by all manufacturing companies which want to sell their products abroad: 1a. to sell the same products that are sold on the domestic market also on the foreign markets without any particular adaptation,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Gabriele Morello
June 15, 1971
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Citation

Morello, G. (1971a, June 15). Marketing problems and business strategies in multi-country operations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-problems-and-business-strategies-in-multi-country-operations


Research papers

Concept and examples of multi-country research by a leading chemical producer

Producing chemicals in Europe means traditionally an international approach to marketing and, accordingly, to market research. The reason why the activities of European chemical companies extend beyond national borders is because, on the one hand,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Karl-Heinz Ronitz
June 15, 1971
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Citation

Ronitz, K. (1971a, June 15). Concept and examples of multi-country research by a leading chemical producer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/concept-and-examples-of-multi-country-research-by-a-leading-chemical-producer


Research papers

Doctors on the couch

Attitude research on an international scale is particularly relevant to the pharmaceutical industry since most major drugs are now marketed internationally. The marketing effort of the pharmaceutical industry is mainly directed at the medical...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Frances Freedman
May 3, 1971
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Citation

Freedman, F. (1971a, May 03). Doctors on the couch . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/doctors-on-the-couch-